You have to hand it to aussieBum for their liberal use of hot jocks in their ad campaigns. A prime example is this "making of" video for Rugby's Finest 2012 Calendar. It features English rugby players, who spend a lot of time comparing their abs or rating themselves on a scale of 1-10.
It ends with player James Haskell looking at a shot of himself, saying: "Looks like I've got a bit of an erection, but we can file [airbrush] that out." Video: