Outsports' story about a dozen NFL players offering support for a gay teammate got an overwhelming response from the sports media. SBNation was all over it with a lead story, a video interview (below) and coverage on many of their network's blogs.
NFL.com and ProFootballTalk both followed suit, placing the story on their homepage. For us, reaching the players and NFL reporters is super important, so these were two great placements. Interesting, Mike Florio at PFT said the day "may never come" that an NFL player comes out during his career. While we don't expect it to happen tomorrow, it's hard to believe it would never happen. Still, the headline, "Perception of NFL players as homophobic may be outdated," hit the nail on the head.
The story hit the radio as well. Colin Cowherd spent a half hour talking about the story on his May 24 ESPN show. It also hit the airwaves in various local markets; You can hear interviews from Kansas City and Kiley & Booms in Cleveland.
PHOTO: Former NFL running back Eddie George before the game between the West Virginia Mountaineers and LSU Tigers at Tiger Stadium. Mandatory Credit: Chuck Cook-US PRESSWIRE