Nike, the world's leading sports brand, has offered its full support of marriage equality in its home state of Oregon. And they're walking the talk. Their Nike Equality PAC has current funding of $280k from both Nike, Inc. and leaders at Nike.
The company says on the PAC's site:
Nike is fully supportive of the initiative to create marriage equality so all our employees are treated fairly and with respect in the workplace and the community.
We are committed to diversity and inclusion and strive to treat our employees equally. We believe that diversity drives innovation, and allows us to attract and retain world class talent. For Oregon businesses to attract and retain the best talent, we need fair and equitable laws that treat all Oregonians equally and prevent discrimination.
This is just the latest big move by Nike to embrace equality. They are already hosts of the Nike LGBT Sports Summit, and just last month they donated $200k to the LGBT Sports Coalition, which aims to end anti-LGBT bias in sports by 2016.
I switched all of my shoes (and some of my clothes) to Nike last year. #BeTrue