This is one of the more bizarre public awareness campaigns I can recall, but when it involves Swedes wrestling naked, who cares? The Swedish LGBTQ group RFSL Goteborg got a group of Swedish wrestlers to get naked and cover themselves in jelly, frosting, cola and other slippery substances to encourage people to get tested for HIV.
I think the idea is to see what people would test themselves with in wrestling naked ... oh, hell, I really don't get the idea. You can watch the video here, and it is NSFW since the guys are totally nude, though covered in a variety of substances. Looks like fun!
Hat tip to Next Magazine and reader Ron.