We've often speculated about what a real apology looks and sounds like, and whether one given for making an ethnic slur would be different to those mealy-mouthed "If I offended anyone..." non-apologies usually reserved for slights of gays and women (for whom there is often no apology whatsoever). Well Riley Cooper seems to have - rather reluctantly and regrettably - set the bar high. Facing his teammates will be the most difficult part, even though they use the same language among themselves and in public on a regular basis. It is the intent that matters here. And unfortunately the source also matters.