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NCAA Panel to Address 'Negative Recruiting'

By Jim Buzinski

"Negative recruiting," an insidious tactic where a coach uses homophobia to deter recruits from going to a rival school, is a bane in women's sports. For the first time, the NCAA is addressing the issue institutionally.

On Monday, the NCAA and the National Center for Lesbian Rights will co-host a think tank on negative recruiting at NCAA headquarters in Indianapolis, bringing together 32 leaders in women's sports, including NCAA staff, athletic directors, conference commissioners, researchers, and coaching organization representatives. For example, representatives from the national coaching organizations of women's basketball, volleyball and softball will be present.

The brainchild of Helen Carroll, head of the NCLR's Homophobia in Sports project, the all-day meeting is designed to devise strategies to stop negative recruiting in women's sports before the practice reaches men's sports, which Carroll says is just a matter of time. "We are looking for people who can really move it and shake it and solution-solve," she said about the panel's makeup.

"We are completely destroying" incentives for women athletes to pursue careers in coaching and administration because of negative recruiting, Carroll said. The result has been a decrease in the number of women in such positions.

"Women haven't wanted to talk about [negative recruiting] at all, and leaders don't see it as a big issue," Carroll said, adding that getting the panel together took six months. She said the think tank would be an annual event and broaden its focus to other areas of gays and lesbians in sports.

Negative recruiting can best be defined by the practice of playing on irrational stereotypes to deter recruits from going to rival schools based on allegations that a rival coach or team members are lesbian or gay. It can be subtle, such as a coach touting his or her heterosexual spouse and children in drawing a contrast with a rival, or more blatant references to the kind of "lifestyle" that is accepted at a rival's program.

"(Lesbianism) is the open secret," Vikki Krane, director of the women's studies program at Bowling Green University in Ohio, told the Pittsburgh Tribune-Review in an article on the issue. "Coaches use it against each other all the time."

“We hope the think tank will help put a stop to the unethical tactic of negative recruiting. This is critical not only to protect lesbian, gay, bisexual, and transgender players and coaches, but also to attract and retain the best, most qualified coaches," Carroll said. "As long as any athlete or coach can be harmed by being tagged with the ‘lesbian’ or ‘gay’ label, the goal of achieving true equality in sports will remain out of reach to all.” 

The think tank's goals are to explore solutions and develop action steps to establish a positive environment for gay and lesbian student-athletes and their teammates, as well as coaches and athletic directors.

“The NCAA is pleased to partner with NCLR in hosting this event,” said Karen Morrison, director of education services for the NCAA. “By bringing together leaders in several fields, we can address the harmful impact of negative recruiting and develop effective strategies to overcome discriminatory behavior.” 

 “Our goal is for individuals to be judged on their skills and abilities on the playing field, not on irrelevant factors such as sexual orientation,” Carroll said.    

Oct. 27, 2006