http://www.gulf-news.com/Articles/news.asp...rticleID=103776
QUOTE
Dubai |By Duraid Al Baik, UAE Editor and Jay B. Hilotin, Staff Reporter | 25-11-2003
Three foreign powers are engaged in an airwaves war in the UAE and the Arab world.
BBC Arabic of the UK, Radio Sawa of the US and Radio Monte Carlo, France's Arabic radio station, are slugging it out to to win over hearts and minds in the region.
BBC Arabic and Radio Monte Carlo have been on the airwaves longer, mostly in low-quality AM and shortwave frequencies. But Radio Sawa's entry two years ago with clear digital radio technology has led to an industry shake-up.
\"Radio listeners vote with their ears. The youngsters go for the clearest broadcast. Radio Sawa is winning this game because they're offering better quality FM. But as for the credibility of their newscasts, that's another story,\" said S. Abdullah, a UAE-based journalist.
Radio Sawa (\"Together\") offers an eclectic mix of Arabic and English music and fast-paced, crisp and no-nonsense news bulletins.
BBC Arabic is playing catch-up. It started broadcasting in FM recently over Abu Dhabi and Dubai, with the same content broadcast via Nilesat.
....
Sawa's edge, however is its significant investments in digital technology. An offshoot of the September 11 attacks, Radio Sawa is funded by US Congress.
By combining Arab pop music with Western hits, many listeners agree they sound so good together.
\"I listen to it everyday, even my son likes it. He loves the songs. I hate the news bulletins,\" said Rasha Al Karim, a working mother. \"Propaganda is packaged as news. They also use very bad Arabic.\"
....
Azairforce is too far east to hear the FM transmissions, but he should be able to hear the SW transmissions. Radio Sawa's shortwave transmissions can easily be heard - barring sunspots, which trash the ionosphere - on the East Coast of the US about ten p.m. Subtract five hours from the UTC time to get the time in the eastern US. The broadcasts are entertaining, with a lot of Arab pop tunes. You can listen on the 'Net as well.Three foreign powers are engaged in an airwaves war in the UAE and the Arab world.
BBC Arabic of the UK, Radio Sawa of the US and Radio Monte Carlo, France's Arabic radio station, are slugging it out to to win over hearts and minds in the region.
BBC Arabic and Radio Monte Carlo have been on the airwaves longer, mostly in low-quality AM and shortwave frequencies. But Radio Sawa's entry two years ago with clear digital radio technology has led to an industry shake-up.
\"Radio listeners vote with their ears. The youngsters go for the clearest broadcast. Radio Sawa is winning this game because they're offering better quality FM. But as for the credibility of their newscasts, that's another story,\" said S. Abdullah, a UAE-based journalist.
Radio Sawa (\"Together\") offers an eclectic mix of Arabic and English music and fast-paced, crisp and no-nonsense news bulletins.
BBC Arabic is playing catch-up. It started broadcasting in FM recently over Abu Dhabi and Dubai, with the same content broadcast via Nilesat.
....
Sawa's edge, however is its significant investments in digital technology. An offshoot of the September 11 attacks, Radio Sawa is funded by US Congress.
By combining Arab pop music with Western hits, many listeners agree they sound so good together.
\"I listen to it everyday, even my son likes it. He loves the songs. I hate the news bulletins,\" said Rasha Al Karim, a working mother. \"Propaganda is packaged as news. They also use very bad Arabic.\"
....
A pop-up panel at the Radio Monte Carlo website allows you to select French, English, or Arabic as the language of choice. At least one lister here ought to find that entertaining.