Looks like winning the Super Bowl and the game MVP will be paying off big for Outsports favorite Tom Brady. This from ESPN.com:
[quote] After months of mulling over a host of national and local endorsement opportunities, Super Bowl MVP Tom Brady has done a good deal of signing on the dotted line over the last month and a half.
In May, the Patriots quarterback agreed to a deal that will put him on the cover of 989 Sports' NFL Gameday 2003 video game. Two weeks ago, Brady signed with Dunkin' Donuts and might wind up pitching a particular product in franchises in the Northeast. And after driving away from the Super Bowl in a Cadillac Escalade as a bonus for winning the MVP, Brady now will help pitch Cadillacs for New England dealers this fall.
In addition, Brady has signed radio deals with WBCN, the Patriots' flagship station, and WEEI for weekly segments. "It wasn't all about the money here," said Stephen Dubin, Brady's agent. "We only went with companies that we were comfortable with as far as what they wanted to do with Tom."
Beyond marketing deals, Brady also has earned some nice off-season change from signing autographs. He will be doing his second private signing with Tri-Star Productions on July 9, selling 8-by-10 signed photos for $149 and signed full-size Super Bowl XXXVI helmets for $599.
I'm always amazed by what people will pay for an autograph!