WASHINGTON, Sept. 29 — A group of businessmen linked by their close ties to President Bush, his family and his administration have set up a consulting firm to advise companies that want to do business in Iraq, including those seeking pieces of taxpayer-financed reconstruction projects.
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The firm, New Bridge Strategies, is headed by Joe M. Allbaugh, Mr. Bush's campaign manager in 2000 and the director of the Federal Emergency Management Agency until March. Other directors include Edward M. Rogers Jr., vice chairman, and Lanny Griffith, lobbyists who were assistants to the first President George Bush and now have close ties to the White House.

At a time when the administration seeks Congressional approval for $20.3 billion to rebuild Iraq, part of an $87 billion package for military and other spending in Iraq and Afghanistan, the company's Web site, www .newbridgestrategies.com, says, \"The opportunities evolving in Iraq today are of such an unprecedented nature and scope that no other existing firm has the necessary skills and experience to be effective both in Washington, D.C., and on the ground in Iraq.\"

The site calls attention to the links between the company's directors and the two Bush administrations by noting, for example, that Mr. Allbaugh, the chairman, was \"chief of staff to then-Gov. Bush of Texas and was the national campaign manager for the Bush-Cheney 2000 presidential campaign.\"

It's official: the administration that once scorned nation-building now says that it's engaged in a modern version of the Marshall Plan. But Iraq isn't postwar Europe, and George W. Bush definitely isn't Harry Truman. Indeed, while Truman led this country in what Churchill called the \"most unsordid act in history,\" the stories about Iraqi reconstruction keep getting more sordid. And the sordidness isn't, as some would have you believe, a minor blemish on an otherwise noble enterprise.

Cronyism is an important factor in our Iraqi debacle. It's not just that reconstruction is much more expensive than it should be. The really important thing is that cronyism is warping policy: by treating contracts as prizes to be handed to their friends, administration officials are delaying Iraq's recovery, with potentially catastrophic consequences.
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Meanwhile, several companies with close personal ties to top administration officials have begun brazenly offering their services as facilitators for companies seeking Iraqi business. The former law firm of Douglas Feith, the Pentagon under secretary who oversees Iraq reconstruction, has hung out its shingle. So has another company headed by Joe Allbaugh, who ran the Bush-Cheney campaign in 2000 and ran FEMA until a few months ago. And a third entrant is run by Ahmad Chalabi's nephew.

There's a moral here: optimists who expect the administration to get its Iraq policy on track are kidding themselves. Think about it: the cost of the occupation is exploding, and military experts warn that our army is dangerously overcommitted. Yet officials are still allowing Iraqi reconstruction to languish, and the disaffection of the Iraqi public to grow, while they steer choice contracts to their friends. What makes you think they will ever change their ways?