The owners (I think) of the Fleet Center had been auctioning off the right to name the building anything you want for a day, the following appeared in The Inside Track in the Boston Herald
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And in more news from the Alternate Universe, the FleetCenter will be re-named the Derek Jeter Center on Tuesday. Big Apple attorney Kerry Conrad shelled out $2,325 on eBay for the one-day naming rights to sock it to his Sox-lovin' buds in Boston. But the crew on Causeway Street think they may have to invoke their right to refuse the name.
``I told him that in this town, that name may not be as bad as A-Rod, but it's still considered obscene,'' said arena spokesguy Jim Delaney. ``But he told me, `It's not like I picked the Aaron Boone Center or the Bucky Dent Center.' ''
[ February 25, 2005, 09:37 AM: Message edited by: Merloni26 ]