Ratings info from USA Today:
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The Outdoor Life Network has privacy to work out the kinks in its NHL coverage. OLN NHL coverage made its debut Tuesday and drew 0.4% of U.S. cable households — a lower rating than ESPN, which had the NHL since 1992, ever got for its opening nights. In Los Angeles and Seattle, the rating was a sublime 0.0. But excluding Tour de France shows, the NHL produced OLN's most-watched Wednesday night.
Mediaweek.com says OLN is happy:
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Checking the Nielsen Media Research numbers that had been forwarded to him Thursday afternoon, OLN president Gavin Harvey pumped his fist. “Oh, we’re happy,” Harvey said.
Considering the fact that OLN is available in over 64 million homes, its initial foray into pro hockey was more than respectable. While the net didn’t match the numbers ESPN took in with its opening night triple-header on Oct. 8, 2003 (average households: 476,000), it’s noteworthy that ESPN boasted a distribution of around 88 million homes two years ago.
Meanwhile, from the Toronto Star, huge numbers for TSN:
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The first game lured a per-minute average of 2.1 million viewers, with most watching the Leafs and Senators renew hostilities while those in Alberta took in the Flames and Wild.
That more than doubled the previous NHL regular-season game record. It was also the third-largest audience in TSN's 21-year history, eclipsed only by the 2003 world junior hockey final (3.45 million) and last year's version (3.2 million.)
It almost matched the 2.2 million attracted by CTV's Lost, which goes to show that not everybody in Canada loves hockey.
The evening's second game attracted another 1.3 million, most of them watching Wayne Gretzky's coaching debut in Vancouver while those in Alberta took in the Colorado-Edmonton game. To put this all in perspective, those are the kind of audiences the CBC dreams of — during the playoffs. Even Hockey Night In Canada doesn't get numbers like that during the regular season, which makes the network's decision to pass on the season openers look somewhat short-sighted.
But you can bet CBC is dreaming of big numbers when it cobbles together its coverage tomorrow night. Don Cherry may even have a new jacket for this one. Hockey fever was running so high Wednesday that French-language RDS got 613,000 viewers for its Boston-Montreal broadcast and TSN's That's Hockey lured 387,000 viewers — triple its average audience.
More amazing, a million people tuned in early to watch TSN's talking heads do their pre-game show. Don't these people have dishes to wash?
The problem with OLN is that every team was playing, so in all the other markets the local team was in action, often head-to-head with the OLN broadcast. If the Flyers were not the OLN game I wouldn't have tuned into OLN on Wednesday.
There's also a Mediaweek item about ratings on various Fox Sports Net outlets:
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The Detroit Red Wings telecast on FSN-Detroit produced an 8.1 rating, up 3 percent from the 7.9 the opening night telecast produced in 2003. The St. Louis Blues telecast was up 24 percent to a 2.1; Columbus Blue jackets, up 69 percent to a 2.2; Boston Bruins, up 107 percent to a 2.9; Pittsburgh Penguins, up 122 percent to a 7.1; Pheonix Coyotes, up 140 percent to a 1.2; San Jose Sharks, up 200 percent to a 1.5; and Tampa Bay Lightning, up 257 percent to a 2.5.