Sidney Crosby certainly is raking in the money. In addition to his new contract extension with the Pens he held a press conference yesterday to unveil the new Crosby line of Rbk clothes that he helped design.

http://ca.news.yahoo.com/s/capress/070821/..._selling_sidney
http://www.thestar.com/Sports/NHL/article/248658

Some interesting tidbits from the articles:
- Marketing possibilities are endless for the just-turned-20 phenom, brightest étoile in the NHL firmament, and endorsement agent's dream stud
- Crosby truly is becoming his own brand.
- Inside a dressing room, facing a phalanx of sports scribes, Crosby is all poise, groomed to the role since childhood. But this was an alien environment, puzzlement and bemusement on both sides of the Q and A, Crosby fielding inquiries about fabric and tailoring, a little stumped when asked what he was hoping to convey in the retail package, fall line, codenamed "Rbk SC87.'' Casual and simple, he suggested, a seamless transition from trainer's room to street.

It is expected Crosby will be the most in demand Canadian athlete in terms of endorsements leading up to the already overhyped (up here at least) 2010 Olympics in Vancouver.

Okay, which one of you guys was at the Pittsburgh Penguins game in Edmonton trying to exploit the Canadian same sex marriage legislation?


Sidney means Sidney Crosby, by the way. And he is 22 now, although the linked picture dates a few years back...

I don't get it. Clearly, in any same-sex wedding, Sidney would be the one in the dress.