About five years ago, several ski areas in Colorado got into a price war. Even in Pennsylvania, full day lift tickets are in the $50 range. Maybe that's why Golan Cipel wanted $50 million: to pay for lift tickets.

N.E. resorts cutting prices for season passes, lift packages to lure back skiers, and draw new ones

QUOTE
By Keith Reed, Globe Staff  |  August 14, 2004

New England ski resorts are slashing the cost of their season passes in a bid to lure more skiers back to the mountains.
 
Several resorts have lowered the prices on their season lift ticket packages while others are introducing new ones that let skiers hit the slopes with few restrictions and at a fraction of the price of a normal season lift ticket.
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