http://www.nytimes.com/2001/12/03/technolo...ogy/03THIN.html

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But Gary Bridge, Segway's senior vice president for marketing, is acutely aware of the need to develop a code of "Segway etiquette" before introducing the device to consumers. When Mr. Kamen invited a reporter to play on the Segway, Mr. Bridge reminded him, "We don't play, we ride."

"The last thing we want is to be seen as the snowboard," Mr. Bridge added.
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