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Homophobic ESPN commercial?

Another case of "is it" or "isn't it." It's Mike Breen attempting a "fist kiss" with Shaq; Some people are calling it homophobic while others are defending it. Take a look, and then take into consideration some history: Shaq helping police chase down gay bashers, Shaq's reaction to questions about having a gay teammate, and ESPN's pro-gay record. Is the ad homophobic?

(Update: ESPN pulls the ad and apologizes).

Thanks to Patricia Nell Warren for turning us onto this.