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British track athletes bare all in ad campaign for heart research

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Four British track athletes have posed nude for an ad campaign by Alfa Romeo to raise money for heart research. Said sprinter Harry Aikines-Aryeete (full photo below):

“I’ve actually been in a few photo shoots before but nothing to this degree. This is the most revealing I’ve been for a shoot and it really was exciting to do.”

The ad campaign has the slogan, "Without heart we could be mere machines." It's easy to see why Aikines-Aryeete decided to pose for this campaign with that body (photo by Fergus Greer):

For more photos from the campaign, go to Alfa Romeo UK's Facebook page.

Hat tip to Finneye