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British track athletes bare all in ad campaign for heart research

Four British track athletes have posed nude for an ad campaign by Alfa Romeo to raise money for heart research. Said sprinter Harry Aikines-Aryeete (full photo below):

“I’ve actually been in a few photo shoots before but nothing to this degree. This is the most revealing I’ve been for a shoot and it really was exciting to do.”

The ad campaign has the slogan, "Without heart we could be mere machines." It's easy to see why Aikines-Aryeete decided to pose for this campaign with that body (photo by Fergus Greer):

For more photos from the campaign, go to Alfa Romeo UK's Facebook page.

Hat tip to Finneye