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David Beckham to strip to his underwear for H&M Super Bowl ad

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This is looking to be a fairly gay Super Bowl. Madonna is doing the halftime show and now comes news that gay icon David Beckham will be in his underwear as part of an ad by fashion retailer H&M.

Beckham and his in-house creative team helped to design the collection, comprised of briefs, boxers, T-shirts, pajamas, vests and long johns. The line will be available at 1,800 H&M stores and online beginning Feb. 2, 2012.

"Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to," David said in a statement. "I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."

Beckham, 36, has announced he will be coming back to play for the L.A. Galaxy in Major League Soccer.