Former rugby player Ben Cohen, who now runs the Stand Up Foundation dedicated to stopping bullying, is raising money for his cause by stripping down to his undies.
His new line of underwear from Bluebuck retails from between $32 and $38 a pair, with profits going towards the foundation. He writes on Facebook:
Our next ad! Boxing in my boxers!! Unbelievably how great sales are -- THANK YOU so much!! Each sale benefits the Foundation.
Ben in his new underwear (click image for larger view):
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