While the WNBA and NBA will not release specific sales numbers, the best-selling tee topped sales for jerseys of every NBA player in the final week of May. That includes the jerseys of superstars still in the NBA playoffs at the time, like LeBron James, Kevin Durant and Dwyane Wade, plus WNBA stars just starting their season like Candace Parker and Brittney Griner. The Pride T-shirts have been the best-selling item at the WNBA's online store for the last month.
This continues a powerful trend of the LGBT community embracing sports merchandise reflecting the community and the jerseys of out LGBT athletes. Michael Sam's St. Louis Rams jersey was the No. 2 best-selling jersey among drafted rookiesin the days after the draft. Jason Collins' jerseys sold well when he joined the Brooklyn Nets. Plus, Nike's #BETRUE line has sold incredibly well with some items selling out.