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Adidas taps gay athlete Tom Daley as face of label

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Tom Daley is a UK spokesperson for Adidas NEO. So much for big-time sports companies running away from LGBT athletes.

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Clive Rose

As this year has quickly become the Year of the Gay Athlete in sports, some people keep asking us about big-name sponsors wanting to avoid LGBT athletes. Nike has made their commitment to equality crystal clear with their support of the LGBT Sports Coalition and endorsement deals with Brittney Griner and Jason Collins. #BETRUE

Now Adidas is sending another clear message with its embrace of out gay diver Tom Daley as a spokesperson for their NEO line. Daley posted this on Twitter today:

From Reveal:

Tom, 20, said: "London is famous for its style, so it was amazing to shoot the new adidas NEO Label collection at some of the city's most iconic locations. The Autumn/Winter range is great, I'm a big fan of the jackets and coloured jeans this season."

The new adidas NEO Label collection mixes contemporary sports silhouettes with luxe materials for a laidback, city style. The men's range has been inspired by industrial and painted surfaces using a monochrome colour palette and neon colour pops.

Check out the behind-the-scenes video of Daley's fun photo shoot day with Adidas: