If you still think there was an ounce of sincerity to Rajon Rondo's non-apology yesterday for calling NBA referee Bill Kennedy a gay slur, look no further than how insincere his process of writing the non-apology was.
USA Today's Sam Amick made this observation of how closely Rondo's statement resembles that of Kobe Bryant, who also called a referee a gay slur in 2011:
So to compare the two up close:
KOBE: My actions were out of frustration during the heat of the game, period.
RONDO: My actions during the game were out of frustration and emotion, period!
KOBE: The words expressed do NOT reflect my feelings towards the gay and lesbian communities and were NOT meant to offend anyone
RONDO: They absolutely do not reflect my feelings toward the LGBT community. I did not mean to offend or disrespect anyone.
Still think Rondo meant a word of what was in that tweet?
We met Kobe's initial statement with the same doubt with which we have met Rondo's because they both sucked.
Kobe went on to record videos of support and speak out against bullying on Twitter. We'll see if Rondo backs up his meaningless words.