Nike’s annual BeTrue line is again being released to celebrate LGBT Pride Month. The 2017 line will be available online June 1.
This year BeTrue is part of the company’s larger EQUALITY initiative, which has highlighted many voices speaking for equality including LeBron James, Megan Rapinoe, Serena Williams and Victor Cruz.
While the line will be available on the company’s online store on June 1, the product’s availability in Nike stores across America will vary throughout June, in part to align with the local city’s pride celebration.
This is the sixth year of the BeTrue line. According to Quinton Hawks, one of the founders of the line (along with Robert Goman and designer Shawn Ormsby) and the current head of the Nike LGBT & Friends Network, year six is something he hadn’t envisioned when they started the line.
"Ir leaves me speechless most of the time,” Hawks told Outsports. “Six years ago we never thought it would be what it is today. We didn't even think it would still be around. After the first year, we didn’t even know if we were going to do it again. We did it a second year, and that was the year Jason Collins wore a #BeTrue shirt in the Boston Pride Parade, and it blew up on us. And that's when we realized we have something here."
They most definitely have something here. The line has generated hundreds of thousands of dollars in donations to LGBT-rights groups, and BeTrue has become a symbol of acceptance for many LGBT people in sports.
Outsports is proud to have BeTrue as a partner for our second annual Outsports Reunion, held this year in Denver during Pride.
You can check out some of the products coming in this year’s BeTrue line below.