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All Blacks don cool jersey rainbows in new inclusion campaign

‘Diversity is Strength’ is the message from New Zealand’s popular rugby teams.

New Zealand’s All Blacks share their hope for inclusion in rugby.
All Blacks

The world-famous New Zealand National Rugby Union Team, known as the All Blacks, are known for wearing, well, all black (except, of course, for some sponsor names).

In a new video campaign called “Diversity Is Strength,” the All Blacks, as well as their women’s counterpart, the Black Ferns, wear what look like their standard all-black jerseys onto a rugby pitch. Once lined up, they tug at their jersey across the chest to reveal a hidden rainbow stitched into the material.

Take a look:

Right now the jerseys are not available online for sale, and the teams won’t be wearing them in matches. Hopefully that will change at some point soon, but it’s still a nice gesture by possibly the world’s most-recognizable rugby union national team. New Zealand has won the last two men’s Rugby World Cups.

Unfortunately, the number of “dislikes” on the All Blacks YouTube video so far is disappointing.

The campaign is particularly timely, as the rabidly anti-LGBTQ comments of Australian rugger Israel Falau have come under fire. Falaur recently reiterated what he’s said for years, that gay people are going “straight to hell.”