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49ers coach Katie Sowers launches ‘COVID Acts of Kindness Contest’

Sowers is asking her followers to share videos of how they’re making someone else smile during the coronavirus pandemic.

Super Bowl LIV - San Francisco 49ers v Kansas City Chiefs
Katie Sowers is encouraging her followers to be kind to others during the coronavirus pandemic.
Photo by Al Bello/Getty Images

San Francisco 49ers assistant coach Katie Sowers is trying to uplift the spirits of others during the coronavirus pandemic, and now she’s encouraging her social media followers to do the same.

In a tweet Monday, Sowers announced her “COVID Acts of Kindness Contest.” If you share a video explaining how you are making someone else smile during these difficult times with the appropriate hashtag, you could be selected to receive a 1,000-piece pandemic puzzle of three iconic NFL venues: Lambeau Field, Arrowhead Stadium and CenturyLink Field in Seattle.

Puzzles are a great way to pass time, and unlike binge-watching “Tiger King,” they actually offer some mental stimulation. Plus, recreating a sold-out Lambeau Field packed with more than 80,000 fans serves as a reminder that normalcy will return — and may stir up some precious gridiron memories.

In other words, the prize is a win-win.

Last month, Sowers started raising money for Meals on Wheels, using funds she receives for recording video messages to fans. Her Cameo fee is $75, and as of last week, she has raised nearly $3,000.

In an Outsports essay about how the coronavirus is impacting her, Sowers, who became the first openly gay coach in Super Bowl history last season, said the crisis shows how nothing in life is guaranteed.

“This moment is one of the best examples of life,” she writes. “Nothing in life is guaranteed. Not even the March Madness tournament after your team officially made it. It is so critical that we recognize the beauty in that because when we do, we begin to live for today rather than for tomorrow.”