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Gambling: The Tom Brady Effect

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Interesting tidbit from Paul Zimmerman of Sports Illustrated:

How did losing Tom Brady affect the Vegas odds on winning the Super Bowl? "There never has been an injury that's had such a dramatic effect on the odds," said Bodog's Sportsbook manager, Richard Gardner. Bodog, one of the major price setters, dropped the price on the Patriots [to win the Super Bowl] from 5-2, the shortest on the board, to 20-1, which ranked 12th.