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Ad calls attention to use of "faggot" as hate speech

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As I am writing this item, "faggot" has been posted 24,000 times on Twitter in one day, "no homo" 8,000 times, "so gay" 7,600 times and dyke 2,900 times. This comes courtesy of nohomophobes.com, which keeps a daily track as it calls attention to the widespread use of homophobic language.

The site is run by the Institute for Sexual Minority Studies and Services at University of Alberta in Canada and the group has released a 30-second ad to call attention to the issue.

“We no longer tolerate racist language, we're getting better at dealing with sexist language, but sadly we still see and hear homophobic and transphobic language in our society,” says Dr. Kristopher Wells, the Institute's Associate Director. "While this language might not always be meant to be hurtful, we must not forget that words like "faggot" contribute greatly to the continued alienation and isolation of sexual and gender (LGBTQ) people, especially our youth."