We've seen "Gay Nights" and "Pride Games" at professional sports matches in the United States for over a decade. Most of them have been organized by mostly organized and supported by the community, while a few - like the Phillies and Dodgers - have been fully embraced and promoted by the teams.
The submission will be made this month as part of St Kilda's home and away fixture request and has the backing of the Victorian government's new Gender and Sexuality Commissioner.
Team CEO Matt Finnis takes this seriously and wants to use the visibility to advance equality and acceptance for LGBT people:
Our motive is to ensure that our supporters - all of them - can feel a great sense of belonging through our club. Many of our supporters by virtue of their sexuality will face times in their lives where they feel marginalized and a footy club should be a place that frees them from that and a place they can feel a sense of pride and acceptance.
It's a bold move by the team. Hopefully it sticks!