Bryan Gumbel used his final word on this week’s Real Sports on HBO to weigh in on the nasty back-and-forth between Floyd Mayweather and Conor McGregor. Last week the banter, designed to promote their upcoming fight, turned racist, sexist and homophobic.

Gumbel isn’t having it, keeping his words about the “egotists,” and those who cheer for them, brief.

“The two combatants have for the past month lowered the bar for civility and eagerly swapped racist, misogynistic and gay slurs in desperate hopes of marketing their pay-per-view event. That they've leaned on hate and ignorance to sell their fight says a lot about them and none of it is good. What's it going to say about those who buy it?”

Great question. While there has been a bit of an uproar around the disgusting comments by the men, for fans and the sports media it seems to be full speed ahead. No one seems to have missed a beat in promoting and hyping the fight that will ultimately line the pockets of these two men with enough dough to retire.

To answer Gumbel’s question: Promoting, hyping and ultimately watching this fight says a lot about the people involved. I won’t have any part of it, and I encourage you to do the same.