Robbie Rogers, the professional soccer player who made waves when he came out as gay several years ago, has found his way in front of the cameras for a new Target campaign aimed at elevating the chain’s clothing lines and sales.

Rogers appears in the commercials wearing clothing by Goodfellow & Co. It should be no big surprise that Rogers, who has made a name for himself with his smart fashion sense, particularly loved the designers’ slim-fit jeans. Outsports saw the ad during NFL Sunday football games, which is cool.

Rogers posted on Instagram about working with Target and their new line:

Had so much fun a few weeks ago filming with @Target. I'm really excited to be partnering with them to launch their all-new brand #Goodfellow. Lucky enough to have explored the line and I'll be sharing some of my favorites over the next few weeks.

We’re thankful to Target for featuring an out gay man — with a fiancé and baby — in their campaign, and we continue to be grateful to Rogers for his willingness to be a voice and a face for LGBT equality.

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Rogers has been injured for most of the last year and did not play this season for the Galaxy.

Incidentally, you can find Rogers’ line of clothing, Hampton + Baker, online. The line is named after Rogers’ business partner, Alfie Baker, and Rogers, whose middle name is Hampton.

You can follow Robbie Rogers on Twitter, or on Instagram @RobbieRogers.