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Super Bowl LIV featured the most diverse collection of ads ever

Several big-name brands featured LGBTQ-friendly stars in their signature ads, including Sabra hummus, which ran the first Super Bowl spot ever starring drag queens.

RuPaul’s DragCon UK
“RuPaul” alumna Miz Cracker will be featured in Sabra’s Super Bowl advertisement.
Photo by Tristan Fewings/Getty Images for World Of Wonder Productions

Super Bowl LIV featured the most diverse and inclusive set of advertisements in history. Several big-name brands highlighted LGBTQ figures in their signature spots, including the food manufacturer, Sabra, which starred two marvelous alumna from the LOGO television series, “RuPaul’s Drag Race,” in its 15-second ad.

It’s a remarkable sign of progress, and shows how mainstream pop culture has embraced LGBTQ figures. But one conservative Christian group isn’t happy about it.

The group One Million Moms, a branch of the anti-LGBTQ American Family Association, put out a statement urging Fox to pull Sabra’s commercial from Sunday’s programming. The spot features drag queens Kim Chi and Miz Cracker noshing on the brand’s signature hummus, with the latter queen unsuccessfully trying to put on a football helmet.

It is the first time drag queens will be spotlighted in a Super Bowl ad.

“Sabra Dipping Company LLC is choosing to push an agenda of sexual confusion instead of promoting its actual product,” the statement reads. “The PC-inclusive ad blurs the biological distinctions between male and female. Normalizing this lifestyle is contrary to what conservative, Christian parents are teaching their children about God’s design for sexuality. Thanks Sabra! Now parents have to explain to their confused children!”

This is the second time in recent months One Million Moms is urging a network to pull an LGBTQ-friendly ad from the airwaves. In December, the group successfully pressured the Hallmark Channel to yank commercials featuring same-sex couples, only for the network to quickly reverse its decision following immense backlash.

Fortunately, Sabra is not bowing to the pressure, which might be coming from just a single person. As the LGBTQ advocacy group GLAAD points out, One Million Moms appears to include one right-wing activist, Monica Cole, who’s the group’s only spokesperson and lone voice on petitions.

“She is the one and only person who appears on their petitions, as well as the one and only person who speaks for them to the media,” writes GLAAD blogger Jeremy Hooper, via Out Magazine. “She is the mom. Her. Solo. One person, supposedly representing one million.”

For its part, GLAAD has launched its own petition telling One Million Moms to “pack it up and go home.”

As of publication, the petition has more than 1,800 signatures, and the various LGBTQ-friendly ads from brands such as Sabra, Olay, Amazon Alexa, Pop Tarts, Doritos and TurboTax aired during the most-watched television event of the year.

As Outsports previously reported, the World Cup winning USWNT were featured in a Budweiser commercial about patriotism, titled “Typical Americans.”