The Idaho Vandals football team us one of the teams whose games the Old State Saloon shows on their TVs. | James Snook-USA TODAY Sports

The Old State Saloon in western Idaho is hitting back at Pride Month with its own, utterly absurd, “Heterosexual Awesomeness Month.”

It’s the latest attack on LGBTQ Pride Month, which is designed to embrace gay, lesbian, bisexual and transgender people and make them feel supported. That’s in a world where being LGBTQ, particularly as a youth, can be difficult.

The owner of Old State Saloon seems to want to double down on making that harder.

Saloon owner Mark Fitzpatrick has been speaking proudly to the media about the ridiculous move by his establishment. “Straight Pride” takes place literally 365 days a year (except when it’s 366).

Yet saloon patrons, who reportedly have been pouring into the establishment to support “Straight Pride Month” don’t get it.

“Why is it so special for them [apparently she means THE GAYS!] to celebrate a whole entire month, but why can’t we celebrate that here too? And we’re just here to support him 1000%,” Anny Murillo, a reportedly frequent customer of the bar, told KTVB.

They’ve also created “Heterosexual Awesomeness” merchandise. In case you being straight needs to be on your chest.

According to Fox News, the saloon is offering discounts for “Heterosexual Awesomeness Month,” but only to straight guys who “look straight,” as well as straight couples.

The bar shows sporting events and has a billiards table. So the “straight” sporty guys should feel comfortable.

You can find Old State Saloon on Google. It’s also on Instagram.