marketing

Some gay bloggers (and activists) huffed and puffed and Nike backed down. A portion of its Hypderdunk campaign is no more. On Friday, the company dropped three print and billboard pieces of the campaign, a move coming just days after intense criticism and charges of homophobia surfaced on several gay blogs. Nike’s three-paragraph statement on […]

Nike’s new ad campaign for its Hyperdunk shoe is causing a stir. The six new spots from Wieden & Kennedy, which are starting to surface before the shoe debuts later this month, include variations on two basketball players with one getting a face full of crotch as the other jumps past him. Taglines include “Say […]