Some gay bloggers (and activists) huffed and puffed and Nike backed down. A portion of its Hypderdunk campaign is no more.
On Friday, the company dropped three print and billboard pieces of the campaign, a move coming just days after intense criticism and charges of homophobia surfaced on several gay blogs.
Nike’s three-paragraph statement on the PR mess includes this:
However, after listening to concerns expressed around specific executions, we have decided to drop them from the campaign to underline our ongoing commitment to supporting diversity in sport and the workplace.
Also, Wieden & Kennedy – the company that created the spots and defended them earlier this week in a post titled “Hypersensitive Y’all?” – pulled three of the ads from its web site later in the week. Gone are “That Ain’t Right,” “Isn’t That Cute and “Punks Jump Up.” Overreaching scored a slam-dunk this week. –Matt Hennie
Matt Hennie blogs on Atlanta’s sports scene at Gaytlsports.com.