To celebrate 25 years of high-speed rail service, German Railways is releasing an ad for Pride Month called "The Fan," that focuses on a young man who uses the rail service to follow his soccer playing boyfriend. It is sweet and adorable:
"The film is a cinematic love letter. And it is just at the time of the [Euro 2016 soccer] championship, a true statement," said Franzi Heusel, CEO of the ad agency BBDO Berlin.
"Our high-speed trains connect our country and every day hundreds of thousands of people together. The ICE [inter-city railway] stands for 25 years for a modern, simple and resource-saving mobility. So it is appropriate that we celebrate this special birthday with a surprising, emotional anniversary campaign, "says Gabriele Handel-Jung, Head of Marketing Communications at German Railways.
The ad is very well done and the lack of narration makes it work in any language.