A Nike photo shoot to promote the brand’s competition gear for Tokyo 2020 brought together almost three dozen famous athletes who modeled the various uniforms, and at least four of them are out LGBTQ stars.
WNBA guards Diana Taurasi of the Phoenix Mercury and Sue Bird of the Seattle Storm, Team USA trans athlete Chris Mosier and Olympic champion Caster Semenya are among the Nike athletes featured in the spread, which the sportswear company titled “the future of sport” in a tweet on Wednesday afternoon.
Before Nike made its announcement, however, Semenya tweeted four photographs of her posing side by side with Mosier, captioned “My life is my message.”
Mosier RT’d the pics, with the message: “NEVER make yourself smaller to make other people feel more comfortable,” and tagged Semenya.
Later Wednesday, Nike released another photo of an even bigger group of 32 athletes sporting Nike Olympic gear.
John Hoke, Nike’s chief design officer, told WWD the Olympics allows the company to “reset the standards” every four years. “The world is better with sports,” he said, “and there’s no greater stage than the Olympics” (It should be noted the WWD article is behind a paywall but can be viewed by clicking here).
On the Nike site, the company describes its new collections as “progressive,” and featuring sustainable materials. “As the growing climate crisis continues to disrupt competition and training, Nike’s sustainable innovations signal the brand’s commitment to helping protect the future of the planet — and, consequently, the future of sport.”
Hoke told WWD he sees two major “tentpoles” for Nike: to offer apparel and footwear designed to boost athletes’ performance, thanks to scientific research; the second is to promote Nike’s commitment to environmental issues with sustainable materials. The brand has publicized its efforts to reduce its carbon footprint and incorporate more recycled materials into its product line.
The company said 75 percent of Nike products are made from some recycled materials, and its ultimate goal is zero carbon and zero waste. Nike calls it, “Move to Zero.”
The 2020 Olympic skate uniforms for the U.S., France and Brazil will exhibit these qualities in Tokyo, according to WWD.
Other highlights according to the Nike site include the new uniforms for USA basketball, advanced track and field kits as well as uniforms the newest entry, skateboarders, will wear at the Tokyo Summer Games.