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Do naked photos of Shaun White or any other athlete actually hurt them?

My first reaction when I heard that X-rated pics of X-Games star Shaun White are being shopped around was, "When will these kids ever learn?" But then I realized, despite all the hoopla about how terrible it will be that this happened, how does it hurt these athletes to have these photos circulated? For a college athlete like the Honey Badger, is it really going to hurt his draft status? And for a pro athlete like Shaun White, how does everything talking about you as you're entering your season really hurt?

Paris Hilton made a sex tape...and it only increased her public profile. "One night in Paris" was hardly flattering. Do these photos help or hurt? As long as there isn't a goat involved, I think they actually help.