Anheuser-Busch has told Ultimate Fighting Championship to curtail the sexist and homophobic language of their fighters, or they will take action. Budweiser's parent company is a huge sponsor of UFC. They told Advertising Age in a statement:
"We've communicated to the UFC our displeasure with certain remarks made by some of its fighters, and they have promised to address this. If the incidents continue, we will act," the brewer said in a statement. A-B, which did not elaborate on potential actions, also stated that it "embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc."
UFC told Ad Age they oppose inappropriate comments and that the actions of their fighters don't reflect the values of the company. But aren't the fighters a huge part of the company?
You can find Ad Age's entire report here. It's a good read.
PHOTO: Apr 21, 2012; Atlanta, GA, USA; Matt Brown (left) fights Stephen Thompson in a welterweight bout during UFC 145 at Philips Arena. Mandatory Credit: Paul Abell-US PRESSWIRE