It does take a bit of an ego and a ton of self-confidence to appear in front of a 30-foot high photo in one's underwear, but when you are Cristiano Ronaldo and are rich, famous and have that body, it makes sense. The soccer superstar unveiled his CR7 line of underwear Thursday in Madrid.

This event was less embarrassing that a week ago, when Ronaldo held a contest for the boy's line of underwear and had to delete a tweet in which he said, "It's been a real pleasure to see all of your photos."

I'll stop writing now since all you care about are the photos. Click image below for larger view:





Photos by Denis Doyle and David Ramos/Getty Images for CR7

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